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Social Media Data: Time to Embrace it
There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that...
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Brands: It’s not enough to be liked
Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those...
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Social intelligence: Use it to paint the canvasses of your content marketing
Many companies are increasing their focus on content creation and marketing, often funding such programs by shifting advertising dollars. But are they really getting maximum bang for their bucks? Is...
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Making your big idea bigger with social media
The stereotypical advertising ideation session goes something like this: creatives and account people sit around a table and play with toys, doodle, throw pencils up into the ceiling tiles, and toss...
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Data-Driven Storytelling – the Next Frontier?
With the rapid growth of Pinterest and Tumblr, many marketers are pausing and strategizing as to how to use these channels. Pinterest has shown that it can drive a consumer to a sale. Meanwhile,...
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The Audience is Listening and Sharing
At Digital LA NewsFronts event, a panel noted that 90% of YouTube Original Channels will fail. We are in the age of “let’s all make content” without much thought or insights into what audiences will...
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Local Advertising: Starting with Insights
How do you get your frequency up for a local advertising campaign? Advertisers know that people that visit local news sites, typically only go one to three times a month. And big national brands are...
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Top Social Events for the Summer of 2012
Spending of sponsorship dollars are up this year. In fact, a recent study showed that sponsorship spend exceeds pre-recession by 25%. Research by IEG has reported that spending was at 48.7 billion...
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4 Ways to Make Smarter Sponsorships with Social Insights
We recently showcased the top events and festivals of the summer. There are a variety of ways to track event and festival sponsorship integration from measuring broadcast exposure to attendance...
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5 Ways a Marketer Can Find a True Influencer
This post, written by Networked Insights colleague Sarah Thompson, was originally featured on Chief Marketer, a leading publication that explores issues that are top of mind for today’s marketers....
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